Business & Marketing

INNOVATOR ENTREPRENEURS

DailyPost 1013 INNOVATOR ENTREPRENEURS What is most conspicuously missing yet most required in the present day, to be enmeshed with the engineering education is the true life’s story of the trials and tribulations of the innovator entrepreneurs, both in their professional and personal life. A repository of technical, entrepreneurial, business and life skills acumen, tried

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THE TWO WAY STREET – Business Development & Cyber Security

DailyPost 966 THE TWO WAY STREET – Business Development & Cyber Security Security has not only played a secondary but an inconsequential role to product and business development of any company. The dramatically changed scenario because of the complexity of technology used, the humongous outsourced and cloud operations are slowly and assertively bringing security nearer

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BUSINESS SANS CONSCIENCE!

DailyPost 802 BUSINESS SANS CONSCIENCE! From Lehman Brothers to Rupert Murdock’s News of the World to Cambridge Analytica and Facebook gives us a convincing feeling that all is not well with the corporate world. The analogy of Cyber Security would be worthwhile at this point; 97% of the Fortune 500 companies have been hacked, the

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START – UP NATION

DailyPost 644 START – UP NATION As India gets into the startup journey, role models do matter. Israel emerged as a trailblazer. Dan Senor & Saul Singer in their 2009 book rechristened Israel as a “Start-up Nation,” unravelling the story of Israel’s Economic Miracle. Getting independent in 1948, Israel epitomizes courage & conviction with creativity

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QUALITY IS MARKETING

DailyPost 470 QUALITY IS MARKETING Marketing in yesteryears was limited to the markets; products, commerce, tourism et al. Consumerism then, made a fateful entry. Bastion after bastion fell to it. Hospitals joined the trend; complete with advertisements & marketing. How could education be far behind! With students becoming indirect customers; parents came onto the real

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