FACEBOOK FACE OFF

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FACEBOOK FACE OFF

”If you can’t face the world, facebook,” adage is sad commentary on people, who want to live off Facebook, as if the brick & mortar world did not exist. The wheel has taken full circle, if we go by the first reaction of Facebook CEO Mark Zuckerberg, post the Cambridge Analytica fall out. He seems to give a feeling that he not in tune with events, which has rocked his company. He thinks he will able to skirt the issues and life & business would go normal. The hashtag  DeleteFacebook” was trending on Twitter. Techlash began sometime back & given the environment these companies have created, * it is bound to consolidate.

* A company which has the distinction of transforming human sentiments into data & tech enabled exploitation of the same, is not able to fathom out the impact of the incident? Zuckerberg says he has not seen a ”meaningful number of people” deleting their accounts. This might not make meaning to a person who is aware of the whole game he plays on his subscribers in an extremely surreptitious manner.

As long as the subscriber base continues & he has the final laugh with the mullah, he will not understand. The world will have to make him understand the criminality, which is at the core of the whole subscriber hijacking operation. To misuse the user agreement to the fullest & to the realm of the unimaginable, he understands. He talks in a highly moralistic manner. Add whether people delete their app over it or just don’t feel good about using Facebook, that’s a big issue that I think we have a responsibility to rectify.”

Lip service and smokescreen statements are lapped by investors who are on the same joy ride of the much celebrated business model. What are changes being proposed and what does it mean to the users. Who will audit & who will certify? Such companies cannot be left to their judgments to take care of our information base, striking at the root of human society, polity& what have we. Legal Techlash is the only answer.

OWNERSHIP, RESPONSIBILITY &ACCOUNTABILITY HAS TO BE BUILT IN, IN THE FACEBOOK BUSINESS MODEL.

Sanjay Sahay

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