Amazon has shut out Meta’s new Muse AI assistant from shopping on its site, just 12 days after the app topped the U.S. App Store. Users now see a pop‑up warning that “continued access by an unauthorized AI agent violates Amazon’s Conditions of Use.”
Amazon says Meta never told it Muse would enter the store, the agent does not identify itself while browsing, and it appears to capture and store customer login details—raising privacy and security flags. Meta denies this, saying Muse cannot see passwords or payment data and that credentials sit in secure storage the agent uses without “viewing” them.
The fight is bigger than one bot: an AI that picks products and checks out can bypass Amazon’s sponsored listings, the core of an ad business estimated at about $56 billion. Over the past year, Amazon has moved to wall off outside agents — suing Perplexity over Comet and seeking to block Google’s and OpenAI’s shopping tools — before turning on Meta.
For shoppers, the message is simple: in the age of AI errands‑runners, platforms are drawing red lines around who can touch your cart—and your login. Expect more blocks, pop‑ups, and legal fights as big tech decides which AI can shop, book, or browse on its turf.
WHO CONTROLS YOUR CART?
Sanjay Sahay
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