DailyPost 1649
THEY HIDE MORE THAN…
They hide more than what they reveal. The business intent is not at all clear. Do they want to give the status of a king to the customers or somebody who will finally beg for information, leave aside the delivery. Is it just an add on and in no way a value add. Does it allow you to decide on what you intend to procure and in which manner? Is transparency the name of the game or is it just a lip service? Do you just want to make a bold statement or do you want to move into the market? And worst of all, is it another source of data collection and sometimes in consequence, play around with privacy. These are the websites of the renowned, less renowned and unknown IT companies.
In the age of eCommerce and businesses bringing everything on a platter to strike a deal, we have something in a similar area, doing exactly the opposite. These are companies who are supposed to provide the tech backbone and service to the IT industry. If you go through their websites, it would seem like an introduction to a couple of areas of IT and more often than not nearly the same content in different styles. No technologists, products or service with the clarity of expertise, pricing and the timelines which the customer would be looking for. It gives a very clear feeling that the website have not been devised as a potent business tool.
Worse still, the world can jolly well transform, but the paradigm shift in this business tool seems nowhere on the horizon. As a consequence to it, the army of business development, marketing and sales professionals are unleashed onto the market, on the hapless customer, who has not been able to cope with them. They have their own understating and style of marketing. They don’t end up as clones but useless variants. What if they are not adding credibility to the company? Maybe they are diluting it. Then we have a whole battery of bill collectors to move like Shylocks all around and a whole vertical supporting them.
Pricing and quality will remain the evergreen enigma of the IT world. Both are dictated by the seller. No diktats from the regulators either. Every deal seems to be decided on different parameters. There are no limits on profits either. What a business website should have or not have, is not known either by law or by convention or business compulsion. Even the price of a license can be decided, is a crazy situation where we live in. If the IT and consultancy industry has to move in an organized and fruitful manner, then it has to start from the company website. Website is the kaleidoscope of the company, detailing nearly everything relevant. Minimum fifty percent of the business should be legally mandated to be transacted from there. Rest would follow!
IT BUSINESS WEBSITES ARE A DEGRADED BUSINESS TOOL