Google’s new profile acts like a Linktree: it turns the top search result for your name into a single page with your bio, avatar, website, and a stack of links to videos, articles, and social posts. Qualifying creators (100K followers on Instagram, YouTube, or X; 300K on TikTok-only; 18+) can claim and pin items, and add a Follow button.
For creators this boosts visibility: people searching your name land on your curated hub instead of scattered results or an AI summary that steals clicks. It can protect traffic, highlight recent work, and funnel followers into your ecosystem via Google Discover.
There are limits: Google approves edits (changes sit in “Pending”), and the program is invite-only for large creators right now and lives inside Google’s environment. It’s a high-visibility doorway, not a replacement for your own website or mailing list.
The profile lets you add links from across the web, not just Google’s summaries, but discovery and AI features remain controlled by Google — it helps visibility inside Google rather than offering an open-web search alternative. Currently US-only; a broader rollout could come in stages over months if adoption is strong.
TAKE BACK YOUR TOP SPOT.
Sanjay Sahay
Have a nice evening.