DailyPost 22
AGGREGATION / AGGREGATOR – FUTURE OF BUSINESS
In silos we come, in silos we go & in silos deliver, had been the adage since the onset of marketing of products & services. Aggregation as a concept takes sales and marketing to a different level where goods and services garner their differentiator value add, through aggregation of data, both real time & dynamic, simultaneously being shared with the customer.
THE RESULT OF AGGREGATION IS THE CREATION OF AN ULTIMATE BUSINESS PRODUCT ITSELF.
Sanjay Sahay