“DAY 1”

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“DAY 1”

A veteran public speaker may get a feeling that he is getting on to the stage for the first time, every time he appears on stage. Steve Jobs worked with the philosophy; “If today were the last day of my life…” For last 33 years of his life he asked to himself every morning, “If today were the last day of my life, would I want to do what I’m about to do today.” This philosophy defined his life and extraordinary products came rolling out, earth shattering, with mind boggling regularity. The freshness, the precision and the urge in an unique blend are the killers. Another persona extraordinare, in his inimitable style, gives another dimension of the same philosophy.

Jeff Bezos says it will always be “Day 1” at Amazon. He intends to convey never to give up the fiery start up mindset. He works in a Amazon building named Day 1, to emphasize his thought with finality. “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death,” he said. “And that is why it is always Day 1.” While stating so, he has etched this formula in stone for his company.

Creating a concept, making people understand, getting them on board and making it happen, happens very rarely. A company is centered on so many things, but Bezos feels to protect what he calls as the “Day 1 Vitality,” is to “obsessively focussed on customers.” This is best way for the company to be on track because ” customers are always beautifully, wonderfully dissatisfied.” This keeps the company on the path of innovation. Prime membership program is cited as one example. Pursuing innovations like the delivery drones is a part of Amazon’s Day 1 thinking.

The growth of the company shifts the focus from hard results to process. Following process correctly becomes the name of the game, not whether the desired outcomes have been achieved. Bezos wrote, It’s always worth asking, do we own the process or does the process own us? In a Day 2 company, you might find its the second.” High quality, high velocity decisions should be the order the day. You should also look outside the company, big trends are not hard to spot, but more often than not, large companies have great difficulty in embracing what is happening.

“DAY 1” FORMULA CAN KEEP A COMPANY ETERNALLY COMPETITIVE.

Sanjay Sahay

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