FIRST MOVER ADVANTAGE
Newer areas are opening up with consistent regularity throwing up newer challenges and with it newer possibilities and challenges. Innovators, creators and challengers go ahead with the daunting task and make immense changes happen.
Incremental developments in well established areas have become a norm. Identifying an area which is about to open up, where your skills, competencies and expertise matter and plunge into into it lock, stock and barrel, with conviction, focus and passion is what first mover advantage is all about.
Once it happens, you become a pioneer for all times to come. Maintaining a pioneering lead is easy as the product becomes conspicuous, all around the place, from Apollo Hospitals to Maggi to Amul to Patanjali. The pioneer and the pioneering entity both become successful business leader and business entity respectively. Iconic status automatically follows.
THE CAPABILITY TO EXPLOIT FIRST MOVER ADVANTAGE IS THE MOST SUCCESSFUL BUSINESS STRATEGY OF THE DAY