SERP Ranking

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SERP Ranking

This is the ranking the world is mad after. Whatever might be the nature of the organization or individual, everyone eyes for the top slots. The first page – which has just 13 vacancies, which is shown as the results of a search. It is searched out of hundreds or thousands of websites and blog posts. The search engine is primarily Google. SERP is the abbreviation of  ’Search Engine Result Page” and Ranking means ”Position.” SERP thus means a position for an article or blog post in the search engine result page. As the robust digital presence becomes the only deciding factor of first level business positioning, the aim is to achieve higher results in SERP rankings and grow your business. So it is a necessity to understand Search Engine Optimization, SEC trends and act accordingly, in the interest of business.

Everybody is trying to find out the SEO trends for 2022. That would indicate the nature, modality, variety, depth of content and the technologies at play. This brings us to the core question, why do SEO trends always change? The answer is twofold. The first is that people and expectations over the internet change over time and the second is the algorithm updates that regularly visit the search engine world throughout the year. Human behavior, as we all know, necessarily changes. The way we searched last year, may be different from the nature of search this year and will be different in the coming year. What we expect also changes, with the passage of time and the ecosystem we are in. One good example can be, Video-based-SEO, which did not matter in the past years, can be the game changer in 2022.

If the content you create is sans video, it might not resonate with your visitors looking for video experience and you might be pushed in the SERP Ranking. As we all know, search engines like Google want to keep user experience at the core of their existence, trying to take it to the highest level. In search of this mirage, Googles of the world regularly make small / large search engine algorithm updates. This caters to meeting the needs of the people and sometimes to take care of the potential grievances, and also to meet the system vulnerabilities before it appears. The SEO studies thus keep evolving, this is the dynamic and fascinating world of Search Engine Optimization.

The SEO trends for 2022 can be pathbreaking. Artificial Intelligence has entered the game. AI can automatically monitor your website and give results. It can help in the development of keyword usage appealing to your target audience. It can also examine visitor behavior providing opportunities for better service. Mobile-friendly content is another direction in which we see the trend. More than half of the internet users are on mobiles. ”With the mobile-first-indexing announced by Google in 2019, it is known that any site that does not have mobile support is of no value for Google. Mobile-friendly websites are a must for 2022. Google emphasizes on quality content. It has three factors: expertise, authoritativeness, and trustworthiness. These three factors would be critical and impactful for SEP and ranking success. Google’s EAT will advance

ALIGNING WITH THE SEO TRENDS OF 2022 CAN BE THE BIGGEST BUSINESS DEAL.   

Sanjay Sahay

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