WELL CRAFTED, PERFECTLY TIMED! ADDICTED READERS

DailyPost 1060 

WELL CRAFTED, PERFECTLY TIMED! ADDICTED READERS   

If the name of the originator of every WhatsApp content were to be mandatorily mentioned, made verifiable, what percentage of the WhatsApp content would immediately evaporate in thin air? What percentage of the forwards on WhatsApp would come down, if the person sending the forwards would be help responsible for the content of the forwards? From Facebook to the WhatsApp etc as platforms to nearly all individuals playing the social media game, want to be just the messengers, not liable to any action, while they have all the fun.

The democratic enablement brought forth by social media has slowly become insidious in nature for the whole society. As soon as an incident happens and sometimes even when it is likely to happen well crafted messages, pics, thoughts and even videos just appear on the scene out of nowhere, perfectly timed. The gullible readers, for most of whom WhataApp has become the only source of knowledge, entertainment, human relationships and fun, lap it in no time, and get into the forwarding game with a gusto. It’s so catchy that all your WhatsApp groups will end up having the same messages.

The connect to these well crafted visually appealing messages is immediate. They are fed to what you intended to believe all the while or provide some findings of research which was never done. They for sure cannot have any research methodology. The ever vigilant middle and young educated class are the ready made consumers; the language, tenor and the visual appeals attracts them. They feel they are not being affected by such content, in reality it is changing their very nature; reading, writing, socialising, approach to issues et al. The self proclaimed smarter of the lot send forwards with the disclaimer, forwarded as received.

How much of valuable time is being lost in the process? People who push this content have an agenda or for fun. It also becomes a constant source of major chunk of our information. The sourcing of nearly all information is through these genre of mediums; for print, electronics and even online new mediums drawing heavily on it. Was this the purpose of the social media? It’s certainly gone awry, we have to set it right through our usage habits.

IRONICAL THAT CONTENT WITHOUT AUTHENTICATION RULES THE ROOST IN THE INFORMATION AGE

Sanjay Sahay

Leave a Comment

Your email address will not be published.

Scroll to Top