DailyPost 1077 


The futility of old style systems thinking is coming out to the fore as static standardised systems are breaking up and understanding of the system with its interfaces happens at dynamic level. The system to be put in place is the one which matters from his point of view, is to be decided by the individual and the enterprise and it cannot be decided by an outside agency, however professional it might me. Understanding, owning, being agile and being aggressive to grab any opportunity should be the name of the game. Disruption is the buzz word today and it is always cruel to people who do not deliver fast and right.

As systems are gaining fluidity, same is the concept and operations of area of influence. Earlier, the position and role nearly decided and fixed your area of influence and it remained so for generations with minimal changes. In the interdisciplinary and multidisciplinary world you have the liberty to decide your area of influence way beyond your conventional positioning. You should have the capability to take your message or the product to the wider audience. The strength of product and your courage and grit is what matters.

The area of influence directly correlates to the people who fall in your area of influence, how are they impacted – how does their life change because of your lateral entry in their lives. The more impact you make, more your area of influence would increase. The word of mouth is the best way way to increase your area of influence. It’s is not a deliberate act. It happens on its own provided you consistently prove your ability to influence people.

The cost benefit analysis does not work in most things pertaining to human impact. The urge to influence people should be there. That urge should be supported by some amount of selflessness, thinking from the angle of people and not through our coloured prism. In the initial days, the results aren’t promising, but soon its shows up in wide and varied ways. You can surely make it happen. The world needs influencers. They are real change agents.


Sanjay Sahay

Leave a Comment

Your email address will not be published. Required fields are marked *

The reCAPTCHA verification period has expired. Please reload the page.

Scroll to Top